image of an educational game to find fossils for a small archaeologist, with children's hands digging


Will the Nuremberg Toy Fair in Germany be affected by the “Red Sea Incident”?

The Nuremberg Toy Fair, scheduled for January 30 to February 3, 2024, is the largest toy fair globally, and all businesses participating in this event are eagerly anticipating its arrival. After the economic downturn in 2023, where most businesses experienced a decline in sales performance, all participating businesses in this conference hope to achieve some success at the fair to improve their current situations.


The “Red Sea Incident,” which erupted on December 18, 2023, has impacted the transportation of exhibition samples for some businesses, given the Red Sea’s status as one of the world’s most crucial shipping lanes. Some Chinese exhibitors for the Nuremberg Toy Fair have also received notifications from freight forwarders, negotiating compensation for lost goods and discussing the subsequent transportation methods for their samples.

Recently, our client Dukoo Toy sent an email inquiring about the transportation status of our dig toy samples. In preparation for the 2024 Nuremberg Toy Fair, Dukoo has invested months in researching the market and customer demands, developing a new series of dig toys. Many customers are eagerly anticipating a sneak peek at these new products at the upcoming fair, while also planning ahead for the 2024 sales market.

As of now, through information from the freight forwarder, we have learned that Dukoo’s exhibition sample toys will arrive at the destination port on January 15. All exhibition samples will be delivered to the booth before the fair begins. In the event of any delivery issues, we are prepared to airfreight another batch of goods to ensure minimal impact on this important exhibition.

Post time: Jan-02-2024